That third instance is what I am addressing today with the article below. When it's the thought that counts and you really want it to count for the gift recipient, you want to choose your gift based on that person's personality, likes, dislikes, or hobbies.
In the instance where someone has taken what most consider to be a hobby and developed it into a
vocation, choosing a gift related to that thing can be both thoughtful and useful. Hence the former Helium Craft channel article below, originally published in June of 2012.